What Are The Benefits OF Hiring An SEO Manager?
As the business world experienced a rapid change from the ongoing Pandemic, business owners are now racing to improve their business’s presence online.
One way to do this is to ensure that your business’s website utilizes Search Engine Optimization (SEO) to improve its Google rankings.
Many business owners have heard about the benefits of SEO and how it can help their business excel online.
However, the decision to hire an SEO manager who is an expert in the field can be difficult, as services are usually a significant portion of the company's marketing budget.
"A Monthly SEO campaign can cost anywhere from $1,500 to $10,000+ a month"
Should I Just Do it Myself?
Although some companies elect to take on the SEO work themselves, hiring an SEO manager can benefit your company in many ways.
One of the biggest benefits of hiring an SEO manager is that they have experience.
SEO can seem like a simple process, but many underestimate what it takes to develop an effective strategy that will allow your website to rank for valuable keywords with high search volume.
Doing proper keyword research and developing a plan that will help your website rank for keywords that will add targeted traffic is an essential part of the SEO process.
If you are not able to strategize properly, the rest of your SEO efforts will go to waste. By using an SEO manager, you can assure yourself that your website is heading in the right direction of the Google rankings.
In addition, SEO companies are able to adapt based on changes in the industry such as algorithm updates or penalties against the website from prior errors.
In short, hiring an SEO manager takes the guesswork out of your campaign.
By outsourcing your SEO work, it allows you to focus on what you do best- running your business.
SEO managers handle the time intensive of writing content, building links, and optimizing the website overall.
What to Do Before Hiring An SEO?
Before hiring an SEO manager, many companies choose to receive a one time SEO audit on their website to see where they can improve, and how much work those improvements will take.
If there is an extensive amount of work to be done, hiring an SEO manager to do it the right way is a no brainer.
Need an audit?
What does SEO cost in 2020?
Most SEO campaigns from top agencies in 2020 cost anywhere from $1,500- $10,000 per month.
Typically, agreements are initially made for a 6 month month term, with a minimum usually being 3 months.
A one time SEO project can cost between $5,000 - $40,000 depending on how labor intensive it is and the current SEO status of the website.
Why does the price for SEO vary so much?
The price for SEO varies because it depends on many factors for both the business seeking the service and the business providing it.
Many SEO agencies offer flexible pricing because every project requires a different amount of labor and every business has a different marketing budget.
These reason alone account for the large fluctuation in price of
A small list of some factors that affect the cost of SEO Services include:
- Current Website Strength
- Current Website Content
- SEO Campaign Goals
- Amount of Targeted Keywords
- Competitiveness of Targeted Keywords
The choice to hire an SEO manager really depends on the needs of the website and ability of the website owner.
Many website owners do just fine with improving their website traffic with these steps below.
- Get an SEO audit
- Hire a consultant
- Hire a freelancer to optimize
- Track the progress
This plan is used by many and works wonders for any size website.