Why SEO Takes Time To Kick In

Many businesses that hire an SEO Manager or Agency expect results as soon as the SEO campaign is planned and initiated.

Likewise, people who attempt to do SEO work themselves get discouraged after not seeing their website improve in the Google Rankings after adding keyword rich content, optimizing image alt text, and page URLs. 

However, the truth is that the SEO process is one that simply takes time to see results.

This is due to a variety of factors that all influence how your website performs on search engine result pages.


  1. Website Indexing
  2. Backlinks Indexing
  3. Google Trust Factor
  4. Correct Bad SEO


There are an enormous number of variables that affect where your website appears within the Search Engine Results Page (SERP) for different keywords.

There are simply too many factors that influence the overall SEO performance of your website to include in one post, so we have provided you with the most prominent ones.

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1. Google Needs to Index Your Website

Websites are regularly crawled by Google Bots that will read the content on the pages.

These indexes allow Google to see the content on your site, how it is organized, and how well it matches the search intent of the user for various keywords.

Based on these factors, Google’s Bots will determine where the content on your website should display on the results pages for various keywords being searched by users. 

The reason that this process takes time is that Google decides when it will index your website, leaving you without much control.

As Google updates their algorithm, it's important to update your SEO work and site content to best match what their Bots are looking for to be favored in the rankings. 

2. Backlinks take time to be indexed

Backlinks are an essential part of the SEO process.

However, when your website gains additional backlinks, they are not indexed right away.


It sometimes takes up to 6 weeks for new backlinks to be indexed and give your site additional domain authority, which helps boost rankings as a result. 



If you have received a backlink from another website and are not seeing it register, it is likely because it has not been indexed yet. In this case, you may have to check back in a few weeks to see if the additional backlinks have been indexed. 

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3. Your Site Needs to Be Trusted By Google

Before Google places your website on top of the search results, they have to ensure that the content on your website is trustworthy.

This is because when your website ranks highly on Google, they are essentially endorsing your website as a legitimate source for information that is being searched.

Google is not willing to put their reputation on the line by displaying misinformation on the top of their search results. 

As we have previously mentioned, a large amount of factors go into how Google determines how trustworthy your website is.

The first being Keywords within the copy on your website.

The keywords that Google finds when it crawls your web page will determine what you will rank for.

Another factor that determines how much Google will trust your website is your Domain Name.

Some domains are more powerful than others in terms of SEO, for example those that contain keywords within them. 

For example, a domain name of  “chiropracticworks .com” will have an easier time ranking for the keyword “chiropractic treatments” than a domain of “dentistry .com”.

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You May Have to Correct Bad SEO Work in the Past

Despite popular belief, sometimes SEO work can hurt your business’s website if it's not done properly.

This is because your website can be penalized for errors that prevent Google's Bots from crawling the sitemap.

Additionally, if your previous SEO Agency did not follow ethical “white hat” SEO techniques, Google may penalize your website by hurting its search rankings as a result. 

Some SEO practices that can hurt rankings and should be avoided include Keyword Stuffing, Using Invisible Text, paying for links, and using “Article Spinning” to generate new content.

These practices violate most Search Engines Terms of Content and will have your website penalized in the rankings as a results.  

Poor SEO takes time to fix, as the errors must first be corrected to regain Google’s trust before implementing proper SEO strategies that will benefit your website's rankings for certain keywords going forward.


If you suspect that your current SEO Manager or Agency is implementing unethical tactics, its always best to get an SEO Audit from an independent party to ensure your website will not be penalized. 


Not sure if the status of your Website SEO? Contact us for a free Website SEO Audit. 

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